The Vintage Round Top Events Flyer

With this events flyer, I experimented a lot with negative space which is not my favorite thing to do. The Vintage Round Top brand is very clean, minimal and sophisticated. I tried to keep the flyer feeling fresh and clean, while still communicating the necessary information needed to convince a possible guest to learn more about hosting an event at the property.

In addition to the final flyer - I also saved some variations throughout the process. This is something I've never done before, but I'm glad I did. While the front of the flyer was pretty stagnant, I didn't have as clear of a vision for the back. It's interesting to see the changes throughout my design process! 

FINAL FLYER

FIRST DRAFT

SECOND DRAFT

THIRD DRAFT

As you can see, the front of the flyer stayed consistent. I struggled a bit with which image to choose since the second choice demonstrated how the homes could be used for team retreats, something the brand struggles with conveying. However, the photo I ended up choosing is open to interpretation and allows the viewer can fill in the details for themselves. I also decided to simplify the text so that a possible customer can take a glance quickly and still absorb the information.

For the back of the flyer, I had a tough time defining my vision and making it flow with the front. After trying to play with negative space, I opted to make it feel more structured. However, then it felt too crowded. The drafts didn't connect with the front of the flyer and I wasn't happy with the design at all. Once I used the same "at a glance" structure for the details of the home as the first page, the second page began to feel more connected and the rest of the design flowed from there! 

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