As a competitor in the National Student Advertising Competition in 2016, my class was tasked with creating a national campaign for our client, Snapple.
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In Sweden friends and family gather daily for Fika. This tradition calls for a coffee break during the day with people coming together for a hot cup of coffee and a sweet pastry
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For this project, I wanted to focus on the experience of having an umbrella when you need it.... and the experience of not having an umbrella when you need it.
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As a long time patron of Lililu On King and current social media manager for the brand, I chose to create an inclusive campaign that would target college students as well as young-professionals in the area.
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For this project, I was asked to choose a National client that seemed to be struggling in their space. I immediately knew I wanted to refresh Gap's advertising strategy and quickly identified a target audience of Millennial Moms.
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During my experience as a volunteer for a domestic violence support shelter, I learned that many shelters for domestic violence victims will not accept men nor do they offer many support programs for male victims.
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