For this project, I was asked to choose a National client that seemed to be struggling in their space. I immediately knew I wanted to refresh Gap's advertising strategy and quickly identified a target audience of Millennial Moms.
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During my experience as a volunteer for a domestic violence support shelter, I learned that many shelters for domestic violence victims will not accept men nor do they offer many support programs for male victims.
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For this project, I was asked to create an original advertisement with my own photographs. I chose a locally owned company, Ashe County Cheese, as my client.
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