A year-long influencer campaign for J. Lohr Vineyards & Wines engaging 15 to 25 influencers per season to align with J. Lohr’s messaging strategy and create content for repurposing across owned digital platforms.
• Created influencer roster of over 50 influencers per campaign, 4 total campaigns throughout the year
• Designed a creative brief to guide influencer messaging and maintain focus on overall objective
• Managed all influencer relations from initial outreach, to shipping coordination, to content approvals, to reporting wrap-up
• Executed 4 Campaigns engaging 45 influencers
• Generated an average of 10 original pieces of content with permissions for J. Lohr Wines to use digitally
• Successfully engaged influencers to create content across blog and social platforms generating over 600,000 impressions and 60,000 engagements