A marketing role with main projects consisting of a website redesign, event management, and social media management.
Managed content creation, strategy, scheduling and community management of all social media platforms including Instagram, Facebook, and Pinterest
Implemented a social advertising strategy and created monthly reports to communicate efforts to owners
Executed a tactical and creative redesign of The Vintage Round Top Website and e-commerce platform
Created email marketing e-blasts via MailChimp and managed segmentation of existing subscriber lists
Managed all existing and new shop inventory of one-of-a-kind antique items
Executed all product photography and editing via Lightroom
Handled all shipping and logistics of items and customer communication after purchase
Created monthly reports to reflect shop growth and profitability
Managed all incoming B2B and influencer partnerships while executing an outreach strategy to secure brand-selected collaborations
Executed all event operations from beginning to end including pre-event promotion, logistics and set-up, guest communication, and post-event reporting
Managed relations with local and regional press for all event promotion and awareness
Created all print marketing material including event flyers, brochures, and ads using Adobe InDesign and Photoshop
Worked to place advertisements in key local publications and managed all ad buying negotiations
Managed printer relations and execution of all print marketing materials