With the help of Pow Wow Design Studio, my team and I were able to transform a blank West Hollywood Home into a moroccan-inspired venue, complete with lounges, a sprawling table-scape prepped for brunch, and areas for both manicures and henna tattoos, to celebrate the launch of Kendra Scott’s Spring 2017 Collection.
Photos by Cole Moser
• Handled shipping, tracking, and manually transferring all event assets from Austin to Los Angeles
• Executed day-of event setup and breakdown with event staging team
• Managed all vendors during event including chef and catering team, photography/videography, nail technicians, and henna artist.
• Successfully launched the Kendra Scott Spring Collection with L.A.’s top fashion influencers
• Generated an upwards of 3 million impressions with day-of and post event content created organically by influencers
• Drove a demand for collection-based offerings in L.A. market as opposed to typically popular signature styles, noted from sales data